Case Competitions
At the end of each semester, we host mini case competitions that give members hands-on experience tackling real-world marketing challenges. These events help students sharpen problem-solving skills, collaborate with peers, and build strategic thinking, while also providing a valuable experience to highlight on a resume or LinkedIn. The executive board reviews presentations and selects the winning team based on creativity, strategy, and execution, with the winners recognized in the Marketing Today newsletter.
The Fall 2025 Case Competition will be held on November 5, 2025, where participants will present solutions to a real-world marketing challenge. We are honored to welcome Juliana Wiseman, Marketing Operations Professional at IBM, as this semester’s judge. Juliana brings valuable industry insight from her work in marketing strategy, communications, and operations at IBM, offering a perspective on the evolving landscape of corporate marketing and brand management.
Fall 2025 Case Competition Prompt:
Monthly Snack Subscription Box Launch – Your team works for a snack company aiming to launch a monthly subscription box service with curated, healthy snacks.
- Develop a catchy, memorable name for the subscription box that reflects its unique selling points (e.g., health-conscious, artisanal, global flavors).
- Define the target audience by demographics, psychographics, and snacking habits.
- Design a full marketing campaign concept focusing on messaging, channels (social media, influencer collaborations, email marketing), and subscription incentives (e.g., first box discount, exclusive items).
- Create a sample visual representing the box design or an engaging social media ad showcasing the key benefits like convenience, discovery, and health perks.
- Prepare a five-minute pitch that summarizes your unique selling proposition and campaign strategy.
What to Expect:
- Participants are presented with a marketing problem based on a real or hypothetical scenario
- Members form teams of 2–3 and collaborate throughout the semester to brainstorm and develop creative solutions
- Teams present their solutions to fellow members and the Executive Board
- The Executive Board selects the winning team based on creativity, clarity, and strategic thinking
- Winners receive a prize, are featured on our Instagram and LinkedIn, and are recognized in the Marketing Today newsletter
Past Case Competition Winners
Brianna Linehan & Jack Isaacson
Winners of the Spring 2025 case competition, who designed a platform for UConn students to communicate with one another.
Maya Rajguru, Elyssa Mitrakas, & Olivia Olak
Winners of the Fall 2024 case competition, who designed a unique and sustainable marketing plan for clothing swaps at UConn.