At the end of each semester, we host mini case competitions that give members hands-on experience tackling real-world marketing challenges. These events help students sharpen problem-solving skills, collaborate with peers, and build strategic thinking, while also providing a valuable experience to highlight on a resume or LinkedIn. The executive board reviews presentations and selects the winning team based on creativity, strategy, and execution, with the winners recognized in the Marketing Today newsletter.

The Fall 2025 Case Competition will be held on November 5, 2025, where participants will present solutions to a real-world marketing challenge. We are honored to welcome Lynn Tran, Director of the North American Integration Lead at Ogilvy, as this semester’s judge. Returning after her role as a Spring 2025 guest speaker, Lynn brings extensive agency experience, including expertise in balancing creative risk with client expectations and developing strategies to persuade clients and launch impactful campaigns.

More details about the competition will be shared throughout the semester and updated on this page.