What to Expect:

• Participants are presented with a marketing problem based on a real or hypothetical scenario
• Members form teams of 2–3 and collaborate throughout the semester to brainstorm and develop creative solutions
• Teams present their solutions to fellow members and the Executive Board
• The Executive Board selects the winning team based on creativity, clarity, and strategic thinking
• Winners receive a prize, are featured on our Instagram and LinkedIn, and are recognized in the Marketing Today newsletter

Spring 2026 Prompt:

You have been hired as a marketing consultant team for a large backpack company. The firm is looking to develop a new backpack model designed specifically for college students. They are looking to you to come up with the most important features for the backpack as well as a preliminary marketing plan and pricing model. As a college student, which features would you look for in a backpack and what marketing strategies would be most likely to influence your purchasing decision? How will you conduct market research to support these design factors?

Your solution should include pricing, features, and marketing tactics.

The bi-annual competition will take place this Wednesday March 25, 2026 during our regular meeting time. Best of luck!

Past Case Competition Winners