At the end of each semester, we host mini case competitions that give members hands-on experience tackling real-world marketing challenges. These events help students sharpen problem-solving skills, collaborate with peers, and build strategic thinking, while also providing a valuable experience to highlight on a resume or LinkedIn. The executive board reviews presentations and selects the winning team based on creativity, strategy, and execution, with the winners recognized in the Marketing Today newsletter.

The Fall 2025 Case Competition will be held on November 5, 2025, where participants will present solutions to a real-world marketing challenge. We are honored to welcome Juliana Wiseman, Marketing Operations Professional at IBM, as this semester’s judge. Juliana brings valuable industry insight from her work in marketing strategy, communications, and operations at IBM, offering a perspective on the evolving landscape of corporate marketing and brand management.